• Specials: Offering weekly or monthly specials is one way to get people to keep checking your site. It’s a win-win situation: your customers feel appreciated, and you get the constant flow of traffic to your site.
• Events: Is your business hosting or supporting an event? Create a “News & Events” page on your site, and be sure to consistently update this section accordingly. It keeps your customers/clients in the loop, and allows you to share your community involvement and other news like awards, recognitions, etc.
• Blog: Starting a blog is a great way to share just about any kind of insight about your business or your industry. It shows your customers that you’re current on best practices, and that you are passionate and well-informed about what you do. It also can help your search engine optimization (SEO) results, as other people or companies who find your post informative may feel compelled to share it and link to it.

For more ideas on how to keep your website content fresh, contact LME Designs.

• Get more business: The Internet is the modern day phone book. The days of pulling out the Yellow Pages to look up a local dentist or plumber or tax attorney are gone. Instead, people hop on their computer or even their smart phone to explore local businesses.
• Add credibility: A well-designed and appealing site is what customers expect. These days, it’s the norm to have a website, not the other way around.
• Get the word out: Current and prospective customers can easily find and share your information. It’s much easier to remember a web address (especially if it’s just your company name with a .com, .org, or .biz on the end) than it is to remember a ten digit phone number.
• Available 24/7: Encourage callers you have missed to visit your website for more information and to find everything accessible in one place. Even though you may work 9 – 5 p.m., having a website allows current and prospective customers to visit you on the web at all times.
• Easy referrals: it’s easy to share your website address with friends and family looking for a service, especially through social mediums like Facebook and Twitter.

Now that you understand how important it is for your small business to have a website, contact LME Designs to get the ball rolling!